We explained Big Data Marketing and simply introduced Cocacola and Obama as its cases. Now we will go forth introduce one of successful cases of big data marketing. That is Wimbledon Tennis.
See Link below ‘Introduction about Big Data Marketing’
Wimbledon is the oldest tennis tournament in the world, and is widely considered the most prestigious. It has been held at the All England Club in Wimbledon, London since 1877. It is one of the four Grand Slam tennis tournaments, the others being the Australian Open, the French Open and the US Open.
Provide more plentiful services and interest by using big data analysis.
Wimbledon has analyzed and reported the player’s every movement with high technologies of big data processing, image analysis, and various sensor technologies. Through these technologies, Wimbledon can report all situations to data such as where player was on the game, what player did exercise, when player hit the ball, and so on. Therefore, they are connected to improvement of winning rate and excavation of star.
New Fusion of Big Data and Sports – IBM SlamTracker and SecondSight
For using effective big data analysis, Wimbledon has cooperated with IBM, our partnership. IBM SlamTracker analyzes tennis game situation in real time and predicts who player wins the match. So, it enables the audiences to grasp player’s strengths and weaknesses.
▲ Resulting prediction by SlamTracker
▲ Visualization of player’s movement by SecondSight
For example, it presents this analyzed supposition ‘Roger Federer has to obtain Service Ace of over 60 percent in order that he wins this match.’ This analysis service helps the audiences to watch the game more fun.
SecondSight tracks player’s movement by using the movement tracking camera and visually analyzes the change of player’s capacity per set and per match.
Data computed by them is released in Wimbledon’s official website and it enables fans to participate actively by using social media from smart device such as smartphone, tablet PC, etc. Through this effort, more than 16 million people visited in Wimbledon homepage, and the interest in tennis increased dramatically.
The 2016 Wimbledon Championships are scheduled to begin on 27 June 2016. Enjoy the game!
Global advanced cases of Big Data Ⅱ, NIA
BITNINE GLOBAL INC., THE COMPANY SPECIALIZING IN GRAPH DATABASE
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